Social Media Marketing

Social media Marketing

Social Media Marketing Social media Marketing is the use of various social networking sites and social networking platforms to promote a business or product. While the terms’ digital marketing and e-marketing are dominant in academic circles, social media marketing has become increasingly popular for researchers and practitioners alike. Web marketing refers to a wide range …

Video Marketing – Benefits of Video Marketing

Video Marketing - Benefits of Video Marketing

Video Marketing – Benefits of Video Marketing Video marketing has been an effective marketing tool for years, but it was only recently that many people took the idea of video marketing seriously as a means of increasing brand visibility and brand loyalty. Social media has played a vital role in the growth of video marketing …